BuzzSumo is a great online platform that helps you determine what kind of content has done well in the past year per whatever specific topic. So, for instance, a search for “pokemon” will show you results for the most-shared web content in the past year relevant to the topic of Pokemon. This gives you an idea on the kind of future content to create. With Pokemon, it seems that online quizzes tend to fare well, so the logical thing to do would be to create a similar type of quiz in the future if you want that content to be highly-shareable. BuzzSumo lets you narrow your search to the content in the past month, week, or day, to show you the most recent, popular content surrounding a topic, as well as sort the results per the type of content (e.g., article, infographic, video, etc.). They offer premium services, but the free tool is great on its own.